Marketing in K-Mart Terms Volume 4

Making Your Marketing Click

Great marketing ideas have been interspersed in many of the Hoosier Ink blogs I’ve noticed. Do our minds always simultaneously think ‘writing and marketing’ and ‘marketing and writing’? Maybe, but when I see the best authors out there marketing, I know we must.

The following books on marketing have helpful information:

· 1001 Ways to Market Your Books by John Kremer (I really like this one.)

· A Novel Idea, Tyndale, several contributors (Yes, I like this one!)

· Plug Your Book! On line book Marketing for Authors by Steve Weber

· How to Market, Sell, Distribute and Promote Your Book: Critical, Hard-to-find information for Authors and Publishers by Stacey Miller

The following individuals have fabulous marketing information via their websites, newsletters, blogs or books:

1. Chip MacGregor

2. Randy Ingermanson

3. Terry Whalin

4. John Kremer

Sign up today if you’re not on their lists!

This is only a fraction of the wonderful help available to us. Many ACFW members offer superb advice also: Mary DeMuth, Lyn Cote, Janice Thompson and Tiff Coulter, to mention only a few. Our ACFW website is a good resource.

An ‘on-line presence’ is a must to complete our marketing tool chest. Some of us shine in this venue and some of us kick 'n scream about the necessity. It’s not going away. May as well be graceful. I just finished a helpful on-line session about using FaceBook for marketing.

I don’t know the author of this quote, but it’s a good admonition.

“Success is focusing the full powers of all you are on what you have a burning desire to achieve.”

Jude Urbanski