Conference Appointment: First Date?

by Rachael Phillips
My vacation just ended, the laundry is spilling out into my overgrown yard, and the ACFW conference is fast approaching--all reasons why I don't have time to write a brand-new blog and you probably don't have time to read one--at least, nothing complicated.

So I'm reviewing a few basics about editor/agent appointments that I shared in a workshop a few years ago. Some have likened these encounters to first dates--a prospect that causes many to lock themselves in the conference hotel bathrooms. Hopefully, these brief reminders will help coax us out of the stalls.

First, preparation can make a huge difference.

• Prepare a logline: a super-short summary (one or two lines) designed to make the editor want to know more.
• Practice saying your logline until it sounds and feels natural.
• Make copies of your best clips (published works) to share. My initial pitch for my novel did little to connect me with my future agent at ACFW; my brief nonfiction piece grabbed her attention.
• Complete a one sheet (see an example at http://bit.ly/ownogf).
• Either make or buy business cards.
• Prepare an outfit that makes you feel comfortable, confident and professional.
• Gather materials to take with you (one sheet, clips and business card).
• Take ideas/materials for a different project, should the opportunity present itself.
• Role play with another writer if possible, taking turns being "editor" and "writer."
• Arrive a minimum of ten minutes early, take a few deep breaths and pray beforehand.

Now's your chance: show your style!

• Greet the editor/agent with a smile and present her with your one sheet and business card.
• Be pleasant and professional. Take your cues from the editor/agent.
• Be prepared to deliver your logline and answer questions about your book.
• Be prepared to highlight positives about yourself and your writing career.
• Ask if she would like to see your clip. If not, don't freak.
• If she returns your materials, take them. If not, assume she wants them.
• If she invites you to ask questions, ask a brief one that centers on her philosophy as an editor/agent or her expertise in publication trends. Otherwise, do not ask questions.
• If she invites you to send your proposal, make sure you obtain the correct contact information. If she says no, do not argue.
• Thank her. Positive or negative, don't extend the appointment past limits.
• Positive or negative, send her a thank-you note.

Bottom line: make yourself and your book likable and memorable. If this book does not work for her and her company, perhaps another will in a year or two.
I know some of you are masters at pitching your work. What come-out-of-the-stall tips can you offer your fellow writers?