"Hoosier Ink" Blog

Showing posts with label platform. Show all posts
Showing posts with label platform. Show all posts

Tuesday, July 19, 2022

Changing Lanes on the Author's Highway

           

 


 

My writing journey started on a narrow, country lane. I meandered beside the gentle curves of my story line and enjoyed the scenery of my imagination. What would my heroine do next? How would she handle the villain? Once I reached the publisher's village, my book would be hot off the press in no time!


 

But as I entered the town, traffic became congested on the busy road. A lot of other writers were headed in the same direction. Disconcerting. However, my book was good. Its merits should sell itself.

Wrong. The traffic cop in town directed me to the nearest conference. I was to park there and network with possible agents and editors, and those people expected to see more than my book. They wanted to see my plan for publication. My plan? I thought they had the plans. I had the book.


 

They sent me, via a massive, eight-lane highway, to several shops where more detailed directions followed. Get your book edited. Join social media. Build an email list.  Blogging, vlogging, and newsletters will get you closer to the golden doors of the publisher. Make a marketing plan.

Every time I progressed from one of my stops to the next, I had to take the entrance ramp back on that highway where other writers whizzed past me at dizzying speeds. Lord, Take me back to that country road where I belong. (John Denver pun intended!)

As much as I may have wanted to quit, God put a passion in me to write, and I believe He wants me to share with more than an audience of One. I’m learning to maneuver the four lanes on my side of the highway. Ginny Yttrup made this analogy clear to me, and I’m sharing it with you.

Lane 1: Learn

Attend conferences. You learn from those further along on the publication road, and you begin to network with all kinds of people in the writing industry.

Take courses. Many are free and allow you to dip your toes in the shallows of a particular discipline. Others cost a bundle, and more should be expected from your teacher.

Join critique groups. Does this sound familiar? Fellow writers can help you see strengths and weaknesses in your own writing, and you can do the same for them.

Read. Read similar books to your preferred genre. Read outside your genre. Analyze other authors’ techniques. Right now, I’m in love with every Charles Martin novel that I’ve read.  I’m trying to figure out what he does that is so magical for me, the reader.

 

Lane 2: Write

 


Just do it. Sit your tush down in front of that computer or with pen and paper in hand.

Settle yourself with a prayer.

Face your fear. Writer’s block? God will inspire you with ideas. Not good enough? If God wants you to write, He’ll teach you how to improve. So, write, tear it apart, and put it back together with God’s help.

I seem to fall somewhere in between writer’s block and doubting my ability. I sit down, face that computer, pray, and still feel tense. I pray again--and then here’s my guilty secret—I sip from a sweet drink. It’s my pacifier. The sugar must put dopamine into my system while Jesus is filling my mind with exactly what I should write. Hopefully, I’ll outgrow the habit in much the same way my babies eventually tossed their pacifiers in the garbage.

 

Lane 3: Market

If you’re planning to sell your book, you need to connect to an audience.

Blogs can be helpful online.

Speaking engagements help you connect in person. Does public speaking terrify you? Me too. But it’s next on my list, now that I’ve figured out which people I would like to connect with, people who might benefit from my life experiences.

Swag. Often considered to be book marks and business cards, what else might you be able to use as free “stuff” as you get closer to publication? What angles are written into the story that you can use? . These are tools that serve your reader. I’ve considered cards that show the finger spelling alphabet for my World Without Sound series. 

 

Lane 4: Platform

Platform overlaps with marketing. Whereas marketing is a planning lane waiting for the “GO” sign, platform is the express lane where you and your readers and other writers carpool as you implement the plans above. Your street team is happy to help you spread the word about your ready-to-launch book.

 

So, how can you maneuver this crazy highway?

 How can you slide from lane to lane without crashing?

Currently, this is what’s working for me:

Four days of writing. Blogs, WIP (both write and revise), newsletters, queries, and proposals. While I have deadlines for blogs, I choose other tasks according to need. Until I have an offer, I try to query one agent or editor each week. Thanks to my critique groups, I must make time for the next chapter of my book at some point during the week.

Two days of marketing/platform-building. Practicing memes with Book Brush and PicMonkey, platform course work, small groups that focus on platform, public speaking outlines and rehearsals, social media posts—both mine and connecting with other writers and sharing their posts. This month, I’ll also be creating a one-sheet.

Once I have a book in publication  mode, I’ll probably add an extra day for platform which will take away from my writing days temporarily.

One day of learning.. Other than days dedicated to conferences, one hour on a Sunday to read about writing is a luxury.

Do I get every item done on all of those lists each day?

Of course not! But I have moved forward, and that’s what Ginny Yttrup stresses as we journey on the author’s highway.

 


 

Linda Sammaritan writes realistic fiction, mostly for kids ages ten to fourteen. She has completed a  middle grade trilogy, World Without Sound, based on her own experiences growing up with a deaf sister and is currently working on a women’s fiction series.

Linda had always figured she’d teach middle-graders until school authorities presented her with a retirement wheelchair at the overripe age of eighty-five. However, God changed those plans when He gave her a growing passion for writing fiction. In May of 2016, she blew goodbye kisses to her students and dedicated her work hours to learning the craft.

A wife, mother of three, and grandmother to eight, Linda regales the youngest grandchildren with “Nona Stories,” tales of her childhood. Maybe one day those stories will be in picture books!

Where Linda can be found on the web:

 

www.lindasammaritan.com

www.facebook.com/lindasammaritan

www.twitter.com/LindaSammaritan

 

 

 

 

 

 

 

 

Monday, September 1, 2014

Happy Labor Day -- Win a $25 Gift Certificate from Amazon!

http://karlaakins.com/the-most-excellent-back-to-school-giveaway-win-a-25-amazon-gift-card/
Click to enter!
 I'm hosting a Back to School Giveaway on my blog. No, I'm not launching a new book. I like to treat my readers to unexpected surprises now and then. I also hope to acquire new readership. This is one reason authors hold contests.

Click for a chance to win!
 Contests are a fun way to help build your on-line platform. I've held several and they are tons of fun. My favorite contests were when I was launching my first novel, The Pastor's Wife Wears Biker Boots. I held a Facebook Party and gave away gifts all throughout the evening to those attending. It's fun to go back to the transcript of the party and read it! If you want to know how to do it for yourself, feel free to explore the page for yourself.

Click to view Facebook launch party
Online platforms are becoming an important part of the author package writers must present to prospective publishers. The first thing a publishing committee will do when introduced to a new author, or even a published one, is Google the author's name. Does your name bring up any social media results? Do you have a website? Some publishers won't publish authors who don't have a healthy online-presence.

Karla's website header
I'm like a lot of authors in that social media isn't my favorite thing to spend time on. I'd rather not have the distraction. But, I look at it this way--it's beats digging ditches. And it's basically painless. Like scrubbing toilets, it must be done, and it won't kill me.


If you don't know where to start, here are the basics:
  • Build a website. It doesn't have to be fancy. I used Wix.com when I first started and later I used Weebly.com. There are other free platforms out there. Use the one that is the most user-friendly for you. I didn't spend money to have someone design one for me until after I had my first novel published.
This blog interacts with the history books I write
  • Blog. You don't have to blog every day but it makes sense that the more you blog the more people will visit. What to blog about? Do a Google search for blog topics and you'll have more than you'll ever have time to write. Also, I started my first blogs on Blogger, but now I use WordPress because that's what my web designer used to design my site. There's a learning curve to WordPress, but I love it. However, if you're new to finding your way around the Internet, I recommend Blogger. Many successful authors use it and it's what I use for my interactive ebooks.
Click to follow!
  • Facebook: I have a "friends" page with about 3300+ followers, an author page with a little over 500, a page for my book and several groups. But really, you don't have to do all that. You can simply use your friends page if you wish. However, once you reach 5000 followers, you have to stop accepting them and direct them to your author page. So it's a good idea to go ahead and build your author page. The nice thing about an author page is that you can host your giveaways on it.  
Facebook Author Page Giveaway Tab
  • Twitter: for me, this is the hardest platform to build relationships on. But I am learning!
Click to follow me!
  • Pinterest: I have almost 3,000 followers on Pinterest and it was super easy to build that following. Pick a popular subject and start pinning! (To keep numbers in perspective, most best-selling authors have followers in the five digits. I'm still working toward that!)
http://www.pinterest.com/karlaakins/boards/
Click to follow me!
  • Google+: I'm fairly new to Google+ but as more people learn to use it, I'm gaining more experience and developing relationships.
Click to follow me!
  • LinkedIn: I post here every time I have a blog post. 
Click to follow me!
  • tumblr: I have about 800 followers on tumblr. I admit that tumblr is one of my guilty pleasures. I enjoy the people I follow there and I actually get the news before it's published in most other forums. It's a lot like twitter that way.
Click to view
  • Goodreads: I have about 1300 followers on Goodreads. I'm not very good at checking in there, but while I was promoting my book, I did give books away and I believe it was well worth the expense and time. 
Click to follow!
Those are the basic platforms/applications that most writers use to build their online presence. Many do not use all of them. Others use more. I have my twitter and tumblr hooked together so that when I post on tumblr it posts on twitter. It helps me build relationships on tumblr, but it doesn't help much on twitter because to build relationships on twitter you need to interact and respond to other people's posts. 
As you can see, I'm not yet in the mega-following status and I'm still learning. A platform isn't built in a day, or week or month. It takes time to build relationships, and that's what successful authors do. No one likes to be bombarded with "buy my book" all the time. People want to connect with people, not products. If you build relationships, you'll gain a faithful tribe. And making friends, loving one another, and caring about others is what life's all about in the first place.
http://ctt.ec/WPfnO
Click to tweet: What are you doing to build your online platform?

Don't forget to go to my website and enter the giveaway! Today's the last day! Have fun!

Leave me a message below and let me know how you're building your online platform!