Marketing and promotion are also easy with the tools available from Amazon and Google. However, I encountered a snag with Amazon's marketing platform that was quite unexpected: They reserve the right to restrict the advertising of religious or spiritual books, so they rejected the ad I submitted for my book. Here's the beginning of the e-mail I received from Amazon Marketing Services:
Thank you for submitting your ad campaign "________" for review. To help provide a welcoming experience for customers of all faiths and beliefs, we restrict religious advertising at Amazon. Our creative acceptance policies for books available at https://advertising.amazon.com/ad-specs/en/policy/KDP-acceptance/, notes that we are unable to approve your ad if it contains overtly religious or spiritual ad copy, images, or symbols (for example, the Star of David, a crucifix, the Star and Crescent).I thought my ad copy was fairly innocuous. It simply said, "What Is Your Calling? Use simple worksheets and questionnaires to find your way. For Christians of all ages." Perhaps I just needed to reword the ad to "bring it into compliance" with Amazon's policies, so I followed their link and found this:
Please re-submit your ad after bringing it into compliance with our creative acceptance policies.
Apparently, my book's overt Christian message excludes it from the usual Amazon promotions. I wonder, have any other ACFW members stumbled across this problem with their Christian fiction?